---
title: "Facebook / Meta Tracking Pixel"
subtitle: "Set up a Meta tracking pixel to track event registrations"
slug: "facebook-meta-tracking-pixel"
url: "https://help.luma.com/p/facebook-meta-tracking-pixel"
tags: ["Luma Plus"]
---

With Luma Plus, you can set up a Meta Tracking Pixel to track guest registrations.

We will send the following events to Meta:

- `PageView`
- `CompleteRegistration` for free events
- `Purchase` for paid events

You need Luma Plus in order to set up the Meta Tracking Pixel. Once you’re on Luma Plus, you can set it up at Calendar > Settings > Options.

![](https://images.lumacdn.com/cdn-cgi/image/format=auto,dpr=2,anim=false,background=white,quality=75,width=800/editor-images/jx/13236a76-6a45-449a-8021-a211062af980)

## Troubleshooting

If you aren’t seeing events come through, check **Traffic Permissions** of your Meta Pixel in Meta Events Manager. Make sure `luma.com` is allowed to send events with your Pixel. For more information, see [Meta’s documentation on Traffic Permissions](https://www.facebook.com/business/help/572690630080597).

![](https://images.lumacdn.com/cdn-cgi/image/format=auto,dpr=2,anim=false,background=white,quality=75,width=800/editor-images/zd/08d956bc-04ca-4fb9-9f3c-7ebaae051c7b.png)

We also recommend using the [Meta Pixel Helper](https://chromewebstore.google.com/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc) Chrome Extension to verify the pixel setup is working and that the events are being sent.