Event Referrals

Referral Links

Events are naturally social. If you’re going to an event, you want to bring your friends to the event with you.

Luma encourages guests to invite their friends and makes it easy for the event host to see who is doing a good job inviting friends to join the event.

When you register for an event as a guest, you will get prompted to share a link for other people to join you at the event.

When someone else opens that link, they will see that you are inviting them to join:

And if you register from someone else’s join link, we will keep track of that. The event host can see who has invited other people to join on the Insights tab of the event.

We recommend using this feature to see who is promoting your event and thanking them for sharing your event.

This feature is only available for events with their visibility set to Public. On private or members-only events, guests can still share the event link and others can register, but referral tracking isn’t available.

Tracking Registrations with UTM Links

UTM Parameters are often used by marketing tools to track where traffic is coming from and to measure the impact of different marketing efforts.

Add a utm_source parameter to your event link to track page views and registrations from that link. Let’s say your event link is https://luma.com/paid-event and your utm_source is help_article — then your UTM link would be:

https://luma.com/paid-event?utm_source=help_article

utm_source is the one we show in your event insights and in each guest’s details. We also save utm_medium, utm_campaign, utm_term, utm_content, and ad click IDs like gclid and fbclid on each registration. The UTM values are columns in your guest CSV export, and all of them are available on the guest in the API and webhooks. Zapier only includes utm_source.