Calendar Memberships

Create free and paid memberships for your calendar

Calendar Memberships are a great way to give special access to events and other content to your members. Calendar Memberships are great for run clubs, startup accelerators, and social clubs.

With a Calendar Membership you can create different tiers and choose how people can join each tier.

You have the following price options for each tier:

Subscription Payment - Members will pay a fee recurring monthly or yearly. We will manage payments, updating payment information, and more. This is great for run clubs or other ongoing groups.
One Time Payment - Members will pay an initial fee to join the group. This is great if you have a festival, conference, or event series where you have a group of events you’d like to grant access to.
Free - Members can join without paying. This works well for interest groups or if you are requiring application.

You’re able to set up each tier with registration questions that members fill out when they join and you can require admin approval so that applications are reviewed before members become active.

Paid Subscriptions with Require Approval

Luma supports combining paid subscription tiers with require approval. This lets you review applications before charging members, which is useful for curated communities. When you approve a member, we start their subscription and charge their card.

For members whose cards require additional authentication (common with European cards using 3DS), we’ll send them an email to complete payment after you approve their application. They can click the link in the email to finish setting up their subscription. We’ll also send reminder emails every few days until they complete payment or the link expires.

Member Benefits

Once a member is active in a tier, you can grant them special access to events and other content. Luma gives you a few separate controls, each for a different use case:

Calendar-wide event list visibility — make your whole calendar feel private, so only members see the event lineup.
Single-event visibility — keep most of your calendar public but hide certain events from non-members.
Member-only tickets — control who can register, on a per-ticket basis.
Member-only newsletters — send updates to a specific tier.

Calendar-Wide Event List Visibility

This is the setting to reach for when your whole calendar should feel members-only — a private club, an accelerator cohort, a paid subscription community. Non-members visiting the calendar page won’t see your event lineup at all; they’ll see a join or subscribe prompt instead. Members see the full calendar once they’re active.

To change it, go to your calendar’s People tab, scroll to the Memberships section, and click Change next to the Event List Visibility label. You can switch between:

Public — Anyone can view the event list on the calendar page.
Member-Only — Only active members can view the event list on the calendar page.

Single-Event Member-Only Visibility

Use this when most of your calendar is public but you want to keep specific events out of the public view — for example, an open community calendar that also hosts occasional members-only dinners or AMAs.

Set an individual event’s visibility to Member-Only from its event visibility settings. The event won’t show up on the calendar page for non-members, even though the rest of the calendar stays public.

Member-Only Tickets

Member-only tickets control who can register, on a per-ticket basis. When creating or editing a ticket type, you can require that the buyer is an active member — either of any tier or of a specific tier.

Because the restriction lives on the ticket type, you can mix and match it on the same event:

Gate a single ticket type — Add a “VIP Members” ticket alongside public General Admission tickets. Members get the members-only ticket; everyone else sees only the public one.
Gate the whole event’s registration — Make every ticket type member-only. Non-members see the event, but can’t register until they join the membership.
Members-only pricing — Two ticket types on the same event, one free or discounted for members and one at standard pricing for everyone else.
Tier-specific tickets — Restrict a ticket to a specific tier (e.g. Gold members only) while other tiers see different options.

Visibility settings don’t block registration — anyone with the direct link to an event page can still register. If you want to prevent non-members from registering, gate the ticket types themselves.

Member-Only Newsletters

Send newsletters to specific membership tiers. When composing a newsletter, choose a tier from the recipient dropdown to send only to active members of that tier.

Getting Started

To add a Membership Tier to your Calendar:

Find your calendar in luma.com/home/calendars
Go to the People Tab and create a new Membership Tier

Note that memberships are only available on team calendars, not personal calendars. If you’re currently using a personal calendar, you’ll need to create a team calendar first.

Once you publish that Membership Tier, then members will be able to join your Membership.

Managing Members

You can manually add or remove members from your membership tiers at any time from the People tab.

Adding a Member

Go to your calendar’s People tab
Click on a person to open their details panel
Click the action menu and select Add to Membership
Choose which membership tier to add them to
Optionally fill out any membership questions on their behalf
Click Add to Membership

You can also add members to a tier when importing contacts. During the import process, you’ll have the option to assign a membership tier to everyone you’re importing.

Removing a Member

Go to your calendar’s People tab
Click on the member to open their details panel
Click the action menu and select Remove User
Choose whether to remove them from just the membership or from your calendar entirely
Click Confirm

When you remove someone from a membership, they’ll remain a subscriber of your calendar unless you also choose to remove them from the calendar. If they have an active subscription, it will be canceled.

Hiding a Membership Tier

If you no longer want a membership tier to be visible to new visitors, you can hide it:

Go to your calendar’s People tab
Click on the membership tier
Look for the Visibility option
Choose Hidden to make the tier only visible to existing members

Hidden tiers won’t accept new members, but existing members will remain active and unaffected.

Deleting a Membership Tier

You can delete a membership tier at any time:

Go to your calendar’s People tab
Click on the membership tier
Click the action menu (three dots) and select Delete Membership
Confirm the deletion

If the tier has active members, you’ll be asked to confirm that their memberships will be canceled. Paid subscriptions will be canceled automatically and members will be notified.

Limitations

One membership per person. Each person can only belong to one membership tier per calendar. If someone wants to switch tiers, they need to be removed from their current tier first, then added to the new one.

You cannot unlink your Stripe account while you have any recurring payment membership tiers, even if those tiers have no active members. To unlink Stripe, you must first change all recurring membership tiers to a different payment type (free or one-time).

You can check out an example calendar here: https://luma.com/msc