Managing Calendar Contacts

See the list of your calendar contacts on the Calendar > People tab

You can see the list of Calendar Contacts by opening luma.com/home/calendars → Choosing a Calendar → then opening the People tab.

There are a few different ways people are added to that list:

Someone can Follow your calendar from the public Calendar page.
You can import people by uploading a CSV or Excel file, or by manually entering their emails.
When a guest registers for an event managed by your calendar, they are automatically added to your People list.

Bulk Importing Contacts

You can import multiple contacts at once to quickly build your calendar audience. This feature is especially useful when onboarding an existing community or migrating from another platform.

Import Methods

Upload a CSV or Excel file with contact information
Copy and paste a list of email addresses

Organizing During Import

During the import process, you can organize your new contacts by:

Applying tags to categorize them (e.g., “VIP”, “Press”, “Sponsors”)
Assigning membership types if you have different tiers or groups

These bulk-applied tags and memberships help you segment your audience for targeted communications later. Both import methods support the same tagging and membership options.

Tagging Existing Contacts

Importing also tags people already on your People list. Re-upload a CSV (or paste the emails) with a tag selected, and it’s applied to everyone in the file — Luma matches by email, so no duplicates. It’s the easiest way to bulk-tag your audience, or to split a large list into batches that each fit under your send limit.

Managing Your Contacts

You can tag contacts, filter by tags, and sort by name, number of events attended, or number of events checked in.

When you click on a Calendar Contact, you can see more details about them.

Removing a Contact

From the Calendar Contact detail panel, you have a couple options to remove a contact:

Block them so they will not be able to Follow in the future or join any of your events.
Remove them so that they will be opted out of your future Invites and Newsletters. If you Remove a contact, they will have the option to follow again in the future. So this is a good option if someone has asked you to stop receiving your emails.

Inactive People

Contacts who aren’t receiving your communications are kept in a separate list. The main People tab only shows active contacts, so if someone isn’t appearing there, they’re likely in one of these states:

Unsubscribed — they clicked the unsubscribe link in one of your emails, or marked one as spam.
Removed by Admin — you or another admin clicked Remove on them (they can follow again themselves at any time) or blocked them (they can’t follow again or join your events). Both show up in the same list.

To view these lists, open the People tab, click the action menu in the top-right, and choose Unsubscribed People or Removed by Admin.

On the Unsubscribed list, email addresses are partly hidden (for example, ki…@gmail.com) — you can see who opted out, but not their full address. Removed and Blocked contacts show their full email. Neither inactive list can be exported; Download Calendar People as CSV covers active contacts only.

Mirroring Opt-Outs to Other Tools

If you also email your audience from a CRM or another sending tool, use the Calendar Person Unsubscribed webhook to keep those lists in sync. It fires the moment someone opts out on Luma, and unlike the dashboard list, the payload includes their full email address, so you can suppress them everywhere at once. It only covers opt-outs from the point you set the webhook up, so it won’t backfill people who opted out earlier. Webhooks are a Luma Plus feature.

You don’t need to do any of this for Luma itself — anyone who unsubscribes or reports spam is suppressed on our sends automatically.

Note: contacts whose emails previously bounced work differently — they stay on your active People list, but they’re automatically skipped when you send newsletters or invites. This is why your People count can be higher than the number of emails actually sent. See Sending Newsletters for details.

Restoring a Contact

Open a contact from one of the inactive lists and click Restore to move them back to your active People list. This works for Removed and Blocked contacts. You can’t restore an Unsubscribed contact yourself — only the person can re-subscribe, since they opted out. Re-importing them or adding them back won’t work either; the add is ignored and they stay on the unsubscribed list. They’ll need to visit your calendar page and tap Follow to come back.

Note: if a Removed contact later registers for one of your events, they’ll still stay in the inactive list. Use Restore to bring them back to your active People list.