Event Themes and Customization

Personalize your event with beautiful themes and visual effects

Luma makes it really easy to personalize your event with beautiful themes on luma.com/create. Choose from over 40 stunning themes to match your event’s personality and create an unforgettable experience for your guests.

Note that theme options change frequently as we add new themes and update existing ones. The best way to see all current options is to explore them directly at luma.com/create. Some themes may also be seasonally available and rotate throughout the year.

Available Themes

Themes are grouped into categories on the create page. Pick a category to get a theme from it, then use the Style control to switch between the themes in that category.

Minimal

Standard: Clean, classic design that works for any event

Quantum

Quantum: Soft animated gradients with preset color palettes, in light and dark

Ambient Calm animated backgrounds that set a mood without distracting from your event details:

Warp: Futuristic light streaks with high contrast
Starry: Deep space with a glowing nebula, twinkling stars, and the occasional shooting star
Clouds: A bright summer sky with fluffy clouds drifting past
Aurora: Northern lights rippling across a night sky
Seaside: A pastel sea at sunset with a sailboat, or a moonlit night in dark mode
Rain: Raindrops running down a window, as an overcast day or a rainy evening
Sunny: Warm, sunlit shapes with a soft bokeh blur
Impressionist: An abstract watercolor wash where the pigment gently drifts and blooms
Matrix: Tech-inspired falling green code
Celebrate: Floating confetti over a soft gradient, in light and dark
Bokeh: Sophisticated out-of-focus light effects
Grain: A textured, grainy gradient in light and dark

Texture Tactile, handmade looks that take on your theme color, in light and dark:

Paper: A stack of colored paper sheets, each casting a soft shadow on the one below
Riso: A two-color risograph print of wavy bands overlapping in halftone dots
Pegboard: A display wall of painted panels perforated with a grid of small holes
Glass: Soft drifting color seen through ribbed glass
Knit: Bands of yarn in different stitches, in shades that deepen down the page and ripple in a light breeze

Emoji Fun and playful themes with animated emoji patterns:

Emoji Light/Dark: Select from 15+ emoji shapes including hearts, party, sunglasses, pumpkins, and more
Great for casual events, parties, and celebrations

Confetti Perfect for celebrations, with animated confetti effects:

Confetti Light/Dark: Choose from heart, star, circle, or party shapes
Uses elegant fonts and liquid glass effects

Pattern Geometric and artistic patterns that add visual interest:

Cross, Diamond, Grid, Hypnotic, Plus, Polkadot, Wave, Zigzag: Each creates a unique visual backdrop
All patterns support custom color customization

Playful Retro game–inspired themes, great for game nights, hackathons, and casual meetups:

Arcade: A pixel-art night level seen through an old CRT screen
Space War: A retro space shooter that plays itself
Snake: The classic snake game, hunting for food
Life: Conway’s Game of Life, evolving in the background
Tamagotchi: Pixel-art pets wandering around the page
Blocks: Falling blocks that stack up and clear lines

Seasonal Themes that capture the spirit of different seasons:

Autumn: Falling leaves animation with warm colors
Halloween: Spooky bats animation with orange tints
Snow: Winter wonderland with animated snowfall, in light and dark
Floral: Beautiful spring-themed design
Fireworks: Celebratory with golden tints
Polaroid: Vintage photo-style frames, in light and dark
Pool: Refreshing summer vibes, in light and dark

Holiday Holiday themes are available from luma.com/holiday: Santa, Sweater, Foliage, Pumpkin Pie, Turkey, Hanukkah, and Diwali, along with Snow.

How Themes Work

Each theme includes:

Custom fonts from a curated collection of professional typefaces
Color schemes optimized for readability and visual appeal
Visual effects like animated backgrounds, particles, or falling snow and confetti
Custom frames for cover images (on select themes)

Customization Options

The controls below your theme let you adjust its appearance. Available options depend on the theme:

Color: On Minimal and other supported themes, choose a preset color or click the last color circle to pick a custom color. That circle shows a rainbow or your selected custom color. Quantum uses preset gradient palettes.
Style: Choose patterns, emoji, or confetti shapes where available. This control is labeled Pattern, Emoji, or Confetti on those themes. On Ambient, Playful, and Seasonal themes, it switches between the themes in that category.
Font: Choose a font for your event title.
Display: Switch between Light and Dark on supported themes. If it shows a disabled Auto, the theme follows the viewer’s appearance setting.

Polaroid, Pool, and the holiday themes use fixed colors. On other themes, your chosen color provides a tint. Luma adjusts background and text colors for readability, so choosing black won’t give you a solid black background.

Your Theme Color in Emails

Your event’s theme color doesn’t stop at the event page — it carries through to every email we send for that event, so your invites, reminders, and blasts stay on brand.

In emails, the theme color is used for:

Links in the body of blasts and invites
Buttons, both the “View Event” button and any Button element you add to a blast
Accents throughout the email

As on the event page, we adjust the color you pick for contrast and accessibility, so the shade in the email may not be the exact hex you chose. Links in emails are colored rather than underlined, so if you want links in your blasts to stand out more, pick a theme color with more contrast against your text — a saturated color reads more clearly as a link than a black, white, or gray one.

Emails sent from a calendar rather than a single event — newsletters, membership emails, and event submission notifications — use the calendar’s color instead, which you set under your calendar’s design settings.

There’s no separate setting for link color. Changing the event’s theme color (or the calendar’s color, for calendar emails) is how you change it.

What Users Say About Luma Themes

Event organizers love Luma’s theme system because:

“Luma has a slick UI/UX for guests and event managers” - compared to competitors like Eventbrite
Users praise the “sleek design” and “modern templates” compared to other platforms
The themes help create “beautiful event pages” that stand out
Easy customization without technical knowledge required

Best Practices for Choosing Themes

Match your event type: Use fun themes like Emoji, Confetti, or Playful for casual parties, and calmer Ambient themes like Starry, Bokeh, or Seaside for more formal events
Consider seasonality: Seasonal themes create timely relevance (Halloween for October events, Snow for winter gatherings)
Think about your audience: Professional events might work better with Minimal or Pattern themes
Test color combinations: Many themes allow color customization - choose colors that complement your event’s branding
Preview on mobile: Themes are optimized for both desktop and mobile viewing

Getting Started

Go to luma.com/create to start creating your event
In the design section, browse through the theme categories
Preview how each theme looks with your event content
Customize colors and options as available
See your changes reflected in real-time

Your theme choice helps set the tone for your entire event experience, from the initial invitation through guest registration and event reminders. Choose a theme that represents your event’s personality and creates excitement for your guests!

Frequently Asked Questions

Why are the links in my emails the color they are? Links and buttons in event emails use your event’s theme color so everything stays branded. Calendar emails like newsletters use your calendar’s color. There’s no separate link color setting — change the color on the event or calendar and the emails follow.

Can I use my own background images? We don’t support custom background images. If this is important to you, reach out to us about the enterprise plan.

Why don’t I see themes on the iOS app? On iOS, we show a custom event page for iOS so that events are more consistent across the app. We don’t allow setting the theme or viewing them theme on iOS.