Luma vs Posh

If you want an events platform with lower fees on paid tickets, for everything from free community events to professional gatherings, choose Luma. If you run nightlife events with promoter networks, tables, and bottle service, Posh is built for that.

Pricing

Luma: Free events are free. For paid tickets, Luma Plus has a 0% platform fee — you pay only Stripe processing (2.9% + 30¢), so a $20 ticket costs $0.88 in fees. On the Free plan, paid tickets incur a 5% platform fee plus processing ($1.88 on a $20 ticket).

Posh: Free events are also free. Paid tickets carry a fee of 10% + $0.99 per ticket, baked into the displayed ticket price. On a $20 ticket that’s $2.99.

Cash Flow: With Luma, funds are paid out to your Stripe account as guests purchase tickets, following Stripe’s standard rolling payout schedule (typically 2 days in the US) — or within minutes with Stripe’s Instant Payouts, for eligible accounts. Posh also pays out through Stripe.

Pricing checked in July 2026. See Posh’s help center for their latest details.

How They Compare

Posh is built for nightlife: club nights, day parties, and promoter-driven events, mostly in the US. Its signature feature is Kickback, an affiliate program where any attendee — or handpicked promoters — can earn a commission for every ticket sold through their link (Posh keeps a cut of each payout). It also handles tables and bottle service with seating maps, scanner PINs for door staff, and tap-to-pay for walk-up sales, and its consumer app has a social discovery feed where guests follow organizers and see who’s going.

Luma is built for every kind of event — meetups, conferences, dinners, workshops, virtual events, and parties too, anywhere in the world. Hosts get calendars with subscribers, recurring events, memberships, and multi-channel communication: email blasts, SMS, and event chat. Posh’s marketing is SMS-centric, with limits on how many blasts you can send; email campaigns require connecting a Mailchimp account, and there are no community calendar features. Both platforms cover the ticketing basics well — tiers, promo codes, waitlists that work for sold-out paid events, approval-required registration, QR check-in, and guest list export.

For ticketed events, the biggest difference is cost: on a $20 ticket, Posh’s fee is $2.99, versus $0.88 on Luma Plus or $1.88 on Luma’s Free plan.

Where Luma Shines

1. Lower fees: 0% platform fee with Luma Plus and 5% on the Free plan, versus Posh’s 10% + $0.99.
2. Built for every kind of event: Posh is purpose-built for nightlife; Luma works for your whole event calendar.
3. Paid memberships: Sell monthly, yearly, or one-time memberships that give members access to your events — recurring revenue, with Luma handling the billing.
4. Community tools: Calendars with subscribers, recurring events, newsletters, and event chat keep your audience engaged between events.
5. Works worldwide: International events, currencies, and payouts. Posh is US-focused.

Why You Might Choose Posh

• Automatic promoter commissions – Kickback calculates and pays each promoter’s commission for you. On Luma you track sales per promoter and pay them yourself (see below).
• Tables & bottle service – Sell tables with seating maps, full-price or deposit models.
• Nightlife discovery – A social feed where guests discover nightlife events, which can drive incremental ticket sales.

Migrating from Posh to Luma

1. Export your guest list from Posh (CSV export with names, emails, and phone numbers) and use it to invite people to your Luma events.
2. Create your event on Luma — it takes under 2 minutes.
3. Connect your Stripe account on Luma to accept payments for ticketed events.
4. Share your new Luma event links, and set up a Luma calendar so guests can subscribe to all your future events.
5. For large migrations, contact support@luma.com and we can help.

FAQs

Can I run a promoter team on Luma? Yes. Give each promoter their own tracked link with a utm_source (for example ?utm_source=alex) and see how many registrations each one drives in your event insights. You can also give each promoter their own coupon code, and event referrals show which guests brought their friends. Use those numbers to pay promoters however you like — and with 0% platform fees on Luma Plus, you keep more of each ticket to share with them.

Can I sell tables on Luma? There’s no dedicated bottle-service feature, but many hosts model tables as high-priced ticket tiers with limited quantity.

Will guests need to create a Luma account? Only if they want to join event chat; they can RSVP with just an email.